Dan García

Department: National

Personal Information:

“Supporting an organization like Latino Professionals is crucial to me because it honors the legacy of my parents, who overcame immense challenges to build a future in Canada. Latino Professionals is a beacon of hope, a testament to the power of community, and a reminder that together, we can overcome any obstacle and achieve greatness.” – Dan García

Daniel García is the Chief Operating Officer and co-founder of Principia Assessments Ltd., a boutique consulting firm that tackles complex challenges in professional competence using an interdisciplinary, assessment-based approach. 

Dan is a Certified Association Executive with an education in Business Administration and Project Management. He was formerly a Senior Advisor and Director of Integration at the Legal Education Society of Alberta (LESA). His experience is in the efficient and effective management of human, financial, physical, technological, and knowledge-based resources, managing social capital through branding, communications, and community engagement initiatives, and leading competency-based projects. Dan is the Past Chair of the Canadian Society of Association Executives (CSAE) Board of Directors. He is also an IDI® Qualified Administrator. Among his Principia roles, Dan served as Executive Director for the Canadian Alliance of Regulatory Bodies of Traditional Chinese Medicine Practitioners and Acupuncturists (CARB-TCMPA).

When Dan isn’t working or volunteering, you can find him savoring the joys of parenthood with his two young kids, making memories with friends and family, or exploring the culinary delights of new restaurants. A passionate FC Barcelona fan, Dan rarely misses a match, cheering for every goal with the same enthusiasm that he brings to all aspects of his life.

Daniel García’s life in Edmonton is a testament to the dreams and hard work of his Salvadoran parents, who overcame immense challenges to build a new future in Canada. Born to Salvadoran parents who had braved the uncertainty of immigration first to Los Angeles and then to Canada, Dan’s story is a testament to the resilience and ambition of Latino professionals worldwide. His parents, like many others, faced countless hurdles, from language barriers to cultural adjustments, as they pursued their careers in their new homeland. Yet, despite these challenges, they built a stable and loving home, laying the foundation for a brighter future for their 6 children.

Dan often reminisces about his childhood, filled with stories of perseverance and triumphs. His parents worked tirelessly to establish their careers, often sacrificing their personal goals for the good of their family and community. Their hard work and determination were the cornerstones of Dan’s upbringing, instilling in him a deep-seated ambition to create a better future for his own children and to give back to the communities that have supported his family.

As Dan navigated his professional path, he encountered numerous mentors and allies who recognized his potential and helped him develop. He has never forgot the sacrifices his parents made or the support they received from others. This gratitude and awareness fuels his desire to help others succeed, just as countless people have supported his family and their careers.

When the opportunity arose for Dan to join the Latino Professionals National Board of Directors, he felt an overwhelming sense of purpose. He saw it as more than just a position; it was a platform to champion the aspirations of equity-deserving groups, helping them to reach their personal and professional goals. Dan knew that supporting an organization like Latino Professionals was crucial. It was a way to honor his parents’ legacy and to ensure that future generations have access to the resources, mentorship, and opportunities they need to thrive.

In his new role, Dan is excited to support Latino Professionals’ programs that foster professional development, networking opportunities, and community engagement. Supporting an organization like Latino Professionals is important to Dan because it represents the culmination of his family’s journey, his personal ambition, and his unwavering dedication to helping others succeed. Dan believes that Latino Professionals is a beacon of hope, a testament to the power of community, and a reminder that together, we can overcome any obstacle and achieve greatness.